Tekka Online Market — IMDA
To discourage Singaporeans from overcrowding
our wet markets during the Circuit Breaker period,
we brought the wet market to their homes – via Facebook Live!
Mentored by live streaming shifu Max Kee of Lian
Huat Seafood, seven garang merchants from one of Singapore’s oldest wet markets, Tekka Market, put their stalls on Facebook and made their live streaming debut! By simulating the wet market experience,
we allowed customers to interact with wet market merchants and check out their fresh produce before buying, all without leaving their homes.
— Spike Asia 2021, Bronze, Creative eCommerce
— Circle Circle Awards 2021, 3 Silver, Brand hhExperience and Activation
— Creative Circle Awards 2021, 1 silver, 1 Bronze, hhMobile and Digital
— Creative Circle Awards 2021, 2 Bronze, PR
— Creative Circle Awards 2021, 2 Bronze, Media
— Creative Circle Awards 2021, 1 Bronze, Direct
Tekka Online Market — IMDA
To discourage Singaporeans from overcrowding our wet markets during the Circuit Breaker period, we brought the wet market to their homes – via Facebook Live!
Mentored by live streaming shifu Max Kee of Lian Huat Seafood, seven garang merchants from one of Singapore’s oldest wet markets, Tekka Market, put their stalls on Facebook and made their live streaming debut! By simulating the wet market experience, we allowed customers to interact with wet market merchants and check out their fresh produce before buying, all without leaving their homes.
— Spike Asia 2021, Bronze, Creative eCommerce
— Circle Circle Awards 2021, 3 Silver,
Brand Experience and Activation
— Creative Circle Awards 2021, 1 silver, 1 Bronze,
Mobile and Digital
— Creative Circle Awards 2021, 2 Bronze, PR
— Creative Circle Awards 2021, 2 Bronze, Media
— Creative Circle Awards 2021, 1 Bronze, Direct