Chang Yong Jun, Edmund

Art Direction (Graphic Design)

Edmund Chang

Art Direction (Graphic Design) 

Tekka Online Market

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To discourage Singaporeans from overcrowding our wet markets during the Circuit Breaker period, we brought the wet market to their homes – via Facebook Live!

Mentored by live streaming shifu Max Kee of Lian Huat Seafood,
seven garang merchants from one of Singapore’s oldest wet markets,
Tekka Market, put their stalls on Facebook and made their live streaming debut!
By simulating the wet market experience, we allowed customers to interact

with wet market merchants and check out their fresh produce before buying,
all without leaving their homes.

Spikes 2021 – 1 Bronze, 2 x Shortlist 

A live brief set by Dyson, the challenge was to raise awareness in UK cities that consumers can purchase directly from Dyson and convince why they should.
Relying on both brand and consumer truth, an unconventional campaign and product experience WWDD? was envisioned — seeking to improve the underground commute for five million Londoners.

 

That’s what Dyson would do. 

In collaboration with Gal.la Basora, Peter Heath, Sophie Luu, Ria Jatakia, Tom Clarke

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To discourage Singaporeans from overcrowding our wet markets during the Circuit Breaker period, we brought the wet market to their homes – via Facebook Live!

Mentored by live streaming shifu Max Kee of Lian Huat Seafood,
seven garang merchants from one of Singapore’s oldest wet markets,
Tekka Market, put their stalls on Facebook and made their live streaming debut! By simulating the wet market experience, we allowed customers to interact 
with wet market merchants and check out their fresh produce before buying,all without leaving their homes.

Tekka Online Market

 Powered by IMDA

Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE    Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE     Tekka Online Market

Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE    Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE     Tekka Online Market

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Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE    Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE     Tekka Online MARKET

Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE    Tekka Online Market     SKIP THE CROWDS     SHOP ONLINE     Tekka Online MARKET

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Advertising, Campaign, Graphic Design, 2020