Chang Yong Jun, Edmund

Art Direction (Graphic Design)

SMRT Ad Poster

A graphical response to this announcement “If you see any suspicious looking person or article, please inform our staff.” The poster envisaged takes cues from 2016 national day as it prominently showcased that year “funpack” (an opaque red bag). Upon a closer inspection, one would realised a timed bomb inside the bag – a juxtaposition to the headline “Happy 51st Birthday, Singapore”. This seeks to remind Singaporeans not to take our safety for granted and each of us has a part in our nation safety.

Key Visual

SMRT Ad (Poster)

Advertising, Campaign, Graphic Design, 2019