AsPAC Packaging — Ojo
(Modeling Clay)

Merit Award for the Asia Student Package
Design Competition, AsPAC (2017)

Centering on users’ experience, Ojo’s packaging is one
that can be pressed from both sides. (Front and back)
In addition, as one compressed the packaging, the animal
tangram design will pop up highlighting and emulating
modelling clay versatile qualities. (Squishing, rolling,
sculpting, molding, etc)


Logo (Front)


Middle Section

Chang Yong Jun, Edmund

Art Direction (Graphic Design)

Logo (Back)


Branding, Graphic Design, Packaging, 2018