Dyson — D&AD New Blood Academy
 

A live brief set by Dyson, the challenge was to raise awareness in UK cities that consumers can purchase directly from Dyson and convince them why they should. Relying on both brand and consumer truth, an unconventional campaign and product experience WWDD? was envisioned — seeking to improve the underground commute for five million Londoners.

 

That’s what Dyson would do. 

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In collaboration with Gal.la Basora, Peter Heath, Sophie Luu, Ria Jatakia, Tom Clarke