Chang Yong Jun, Edmund

Art Direction (Graphic Design)

D&AD New Blood Academy 2019
— Dyson 

A live brief set by Dyson, the challenge was to raise awareness in UK cities that consumers can purchase directly from Dyson and convince why they should.
Relying on both brand and consumer truth, an unconventional campaign and product experience WWDD? was envisioned — seeking to improve the underground commute for five million Londoners.


That’s what Dyson would do. 

In collaboration with Basora, Peter Heath, Sophie Luu, Ria Jatakia, Tom Clarke

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Advertising, Campaign, Graphic Design, 2019