Edmund Chang

Art Direction (Graphic Design) 

How can something that taste so good be c**p? There is a conspiracy against Burger King and the Whopper and the campaign is recruiting a new generation of Whopper lovers to end it now.
Crown up, stand up and join the revolution today!

D&AD New Blood Academy 2019
— Dyson 

A live brief set by Dyson, the challenge was to raise awareness in UK cities that consumers can purchase directly from Dyson and convince why they should.
Relying on both brand and consumer truth, an unconventional campaign and product experience WWDD? was envisioned — seeking to improve the underground commute for five million Londoners.

That’s what Dyson would do. 

​

In collaboration with Gal.la Basora, Peter Heath, Sophie Luu, Ria Jatakia, Tom Clarke

Chang Yong Jun, Edmund

Art Direction (Graphic Design)

A live brief set by Dyson, the challenge was to raise awareness in UK cities that consumers can purchase directly from Dyson and convince why they should.
Relying on both brand and consumer truth, an unconventional campaign and product experience WWDD? was envisioned — seeking to improve the underground commute for five million Londoners.

That’s what Dyson would do. 

​

In collaboration with Gal.la Basora, Peter Heath, Sophie Luu, Ria Jatakia, Tom Clarke