D&AD NEW BLOOD
WINNER 2019

Graphite pencil

D&AD New Blood 2019 - Rexona

#FREEDOMTODANCE

In a world that is more divided than ever, (Stereotyping,
discrimination, prejudice, micro-aggression, upright hate)
how then can we get the world to come together as one? 

In collaboration with Shirley Ngiam and Robin Ong

Big Idea

#FREEDOMTODANCE is a dance movement inviting the whole world
to find a reason to dance, encouraging participants to freely
choose who they would like to dance with regardless
of one’s race, gender or religion. 

 

 

Are you ready to dance to the beat?

Chang Yong Jun, Edmund

Art Direction (Graphic Design)

Advertising, Campaign, Graphic Design, 2019